Logobench review: Logo bench explains how you can benefit from a logo change

Logobench review: Logo bench explains how you can benefit from a logo change

There are many organizations that have gone through several logo changes through with their decades long histories, for instance: Pepsi, Alfa Romeo, Nokia, etc. The question is ‘why and when did they switch their logo, and even more significantly, when will it be time for you to give your trademark a new image?

Logobench.com explains some of the important reasons to conceive a logo make-over.

Business acquisition

Sometimes after an organization acquires another company, a conclusion is made to join the two brands into a new, greater brand. A new logo is the key to allowing for a new visual representation after a business concern acquisition, but it must be able to help assert customer allegiance from the 2 original parties at the same time.

Name change:

There are various reasons a company may want to modify their brand name. The former name might have unsuitable associations, or be declared incorrectly in another nation. The meaning of the word might have changed over the years, the name may have, to a lesser extent, to do with the market section than it used to. A name change instantly entails a logo modification.

Logo revivification

As a company develops, achieves a different market positioning, the objective of the company gets clearer and it opens itself to new market. This can be an ideal time to change the company’s logo and give it a new way point. The creative questions remains; which components of the logo should be retained from the old personal identity, the change in the logo should be a development, or it should be a complete new marketing concept.