The world’s biggest brands have the unique, simple and
easily recognizable logos. These logos share certain similarities. Something
makes these logos successful. All the popular brands have something in common. Logobench.com points out a few factors
common in these brands. These factors don’t necessarily mean to be a must in a
logo to be successful, but the colors and overall design factor is very important
for a good logo
Color factor.
A logo has to be eye-catchy; it must grab attention, create
individuality and have an imprint on the minds of the consumer. This doesn’t
mean you can fill all the colors in it and make it look like a rainbow mesh.
The interesting factor about successful logos of 2013 that the most common
color used in creating them was black or shades of grey. This shows that on an
outset, colors do look good to the eyes but a logo can be of any color. Around
45 % of successful logos in 2013 used the black/Grayscale theme. The second and
third most used colors were red and blue with 34% and 32% respectively.
The second noticeable thing in the logos of 2013 was number
of colors used in a particular logo. Logos comprising of 1-2 colors constituted
to about 82% of the total successful logos. More the 3 colored logos
constituted to about 18%
of the total. The study shows that one or two tone colors were used.
Logobench
understands the importance of using appropriate colors which can you give you a
direction, an image of a logo that you are thinking of making.
No comments:
Post a Comment